emas44 Privacy Policy

emas44 is committed to protecting the privacy of all persons who interact with the Platform, whether as registered players, prospective registrants, or general visitors. This Policy applies to all personal data collected through the emas44 website, mobile web interface, account dashboard, and any correspondence between you and emas44 customer support.

This Policy should be read alongside the emas44 Terms & Conditions, which govern the overall contractual relationship between emas44 and its players. In the event of any conflict between this Policy and the Terms & Conditions on a data protection matter, this Policy shall prevail.

emas44 collects the following categories of personal data:

emas44 does not intentionally collect special category data (e.g., racial origin, health data) unless required to do so by law or by our gaming authority licence conditions in specific circumstances.

• Account Management: To create, verify, maintain, and administer your emas44 account, including processing deposits and withdrawals in MYR via supported Malaysian payment channels.
• Identity Verification (KYC): To verify your identity and age (21+) as required by our international gaming authority licence before processing withdrawals or high-value transactions.
• Service Delivery: To provide access to all emas44 gaming products including live casino, sportsbook, slots, and arcade games.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and other prohibited conduct as defined in the emas44 Terms & Conditions.
• Responsible Gaming: To monitor gameplay patterns, apply deposit limits and self-exclusion requests, and identify potential indicators of problem gambling behaviour.
• Customer Support: To respond to account queries, resolve disputes, and process complaints submitted via live chat or email.
• Legal & Regulatory Compliance: To fulfil obligations under applicable laws and the conditions of our gaming authority licence, including record-keeping and reporting requirements.
• Marketing Communications: To send promotional offers, reload bonuses, and platform news to players who have consented to receive such communications. Players may withdraw marketing consent at any time via account settings.
• Platform Improvement: To analyse aggregated, anonymised usage data for the purpose of improving emas44's products, performance, and user experience.

emas44 processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract between emas44 and the Player — including account administration, payment processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable laws and our gaming authority licence conditions, including KYC, anti-money laundering checks, and mandatory record retention.
• Legitimate Interests: Processing necessary for fraud prevention, platform security, and responsible gaming monitoring, where such interests are not overridden by the Player's rights.
• Consent: Processing for marketing communications and non-essential analytics cookies, where you have given specific, informed consent. Consent may be withdrawn at any time without affecting prior processing.

emas44 does not sell or rent personal data to third parties. We may share data with the following categories of recipients, strictly on a need-to-know basis:

• Payment Service Providers: Malaysian payment processors (including FPX gateway operators, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, Maybank2u, CIMB Clicks, Public Bank) solely for the purpose of processing authorised transactions.
• Identity Verification Providers: Third-party KYC and age verification service providers engaged to fulfil our gaming licence obligations.
• Game Studio Partners: Certified game studios and live casino operators whose games are available on the emas44 platform, to the extent required for game delivery and dispute resolution.
• Regulatory and Law Enforcement Authorities: Government bodies, our gaming authority licensor, financial intelligence units, and law enforcement agencies where disclosure is required by law or in response to a valid legal request.
• Professional Advisers: Lawyers, auditors, and insurers engaged in the provision of professional services to emas44, subject to strict confidentiality obligations.

• Strictly Necessary Cookies: Session management, authentication tokens, and security cookies required for the Platform to function. These cannot be disabled.
• Functional Cookies: Preference storage (e.g., language, game lobby sort order) that improves the emas44 user experience without tracking behaviour across external sites.
• Analytics Cookies: Aggregated, anonymised data on Platform usage patterns to inform product improvements. Enabled only with your consent.
• emas44 does not deploy third-party advertising cookies or behavioural tracking pixels that share data with external advertising networks.
• You may manage cookie preferences via your browser settings at any time. Disabling strictly necessary cookies may impair your ability to use the Platform.

• emas44 implements industry-standard technical and organisational security measures including TLS 1.3 encryption for all data in transit, AES-256 encryption for sensitive data at rest, and role-based access controls that limit internal access to personal data on a strict need-to-know basis.
• Access to production systems containing player data is restricted to authorised personnel and is subject to multi-factor authentication and comprehensive audit logging.
• emas44 conducts regular security assessments and penetration testing as required by our gaming authority licence.
• In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected players, emas44 will notify affected individuals and the relevant supervisory authority within the timeframes required by applicable law.

• Account data and transaction records are retained for a minimum period of five (5) years from the date of account closure or the last transaction, whichever is later, as required by our gaming authority licence and applicable anti-money laundering regulations.
• Where a Player has been subject to a self-exclusion, records necessary to enforce that exclusion are retained for the duration of the exclusion period and for a further five (5) years thereafter.
• Marketing consent records and communication preferences are retained for three (3) years from the date of last interaction or consent withdrawal.
• Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised data may be retained indefinitely for aggregated statistical and product development purposes.

Subject to applicable law and our gaming authority licence obligations, you have the following rights in relation to your personal data held by emas44:

• Right of Access: To request a copy of the personal data emas44 holds about you.
• Right to Rectification: To request correction of inaccurate or incomplete personal data.
• Right to Erasure: To request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal and licence retention obligations.
• Right to Restrict Processing: To request that emas44 restrict the processing of your data in certain circumstances, such as while a dispute regarding accuracy is resolved.
• Right to Data Portability: To receive a copy of your personal data in a structured, commonly used, machine-readable format where processing is based on consent or contractual necessity.
• Right to Object: To object to processing based on legitimate interests, including profiling, where your interests override those of emas44.
• Right to Withdraw Consent: To withdraw consent for marketing communications or analytics cookies at any time without affecting prior processing.

To exercise any of these rights, contact emas44 support via in-account live chat or by email at [email protected]. emas44 will respond to all verified requests within 30 days.

• Age verification is conducted as part of the registration process and again prior to withdrawal processing. emas44 uses third-party KYC services to verify the identity and age of all players.
• If emas44 becomes aware that personal data has been collected from an individual under 21 years of age, such data will be deleted immediately and the associated account closed without notice.
• Parents or guardians who believe that a minor has registered an account on emas44 should contact support immediately via live chat.

• Where personal data is transferred to third parties located outside Malaysia — for example, to certified game studio operators or KYC verification providers operating internationally — emas44 ensures that such transfers are protected by appropriate safeguards, including contractual data processing agreements that impose obligations equivalent to those that apply to data processed within Malaysia.
• emas44 does not transfer personal data to jurisdictions that have not adopted adequate data protection standards without implementing such additional safeguards.

• emas44 reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered players via the email address on file and/or by prominent notice on the Platform at least 7 days prior to the change taking effect.
• The "Last updated" date at the top of this Policy will be revised with each update. Your continued use of the emas44 Platform following the effective date of any amendment constitutes acceptance of the revised Policy.
• If you do not agree to any material change, you must close your account before the effective date. Remaining Real Money Balance will be returned in accordance with the Terms & Conditions.

For all privacy-related enquiries, data subject requests, or complaints regarding the handling of your personal data by emas44, please contact us through the following channels:

• Live Chat: Available 24/7 through the in-account dashboard. The fastest channel for all account-related privacy requests.
• Email: [email protected] — please include "Privacy Request" in the subject line. Responses within 5 business days for standard requests; within 30 days for formal data subject access requests.

emas44 support operates in English and Mandarin. For privacy-related matters, written correspondence via email is recommended to ensure a complete audit trail.